Regional publisher Newsquest has launched a new free weekly newspaper under the banner of a sister daily title.
The 64-page Mid Sussex Argus went to press for the first time last week, replacing existing free weekly the Mid Sussex Leader.
The move is part of a strategy to bring the Leader branding into line with that of Brighton-based daily The Argus.
It will also see the South Coast Leader relaunch in three weeks as the Lewes and South Coast Argus, while the Brighton & Hove Leader has ceased publication.
Newquest said in a statement: “This new addition to The Argus family forms part of the strategy to put to good use one of the regional press’s most iconic brands – The Argus.”
It says the savings made from the Brighton & Hove Leader’s closure will be re-invested into the Thursday edition of The Argus, which now covers a wider area of the Sussex coast as far as Worthing.
The new title will come under the auspices of Andy Parkes, group managing editor for Newsquest South London and Sussex.
Said Andy: “I’m delighted to be involved with launching this great new paper for Mid Sussex.
“I couldn’t be more proud of the first edition – I’d like to thank my team for getting behind this exciting new project right in the heart of Sussex.
“We’re led by our readers and they’ve been incredibly supportive of this new newspaper covering everything in their local area.
“Advertisers has been quick to support the new title and we’re already receiving positive, upbeat feedback.”
“Feedback on the quality of content and production values has been a credit to our editorial team.”