Subscribers to the site, which is fully mobile and tablet responsive, will also be given access to an e-edition of the Times every Thursday.
Most stories will be behind the new paywall, although exceptions will be made for breaking news already in the public domain
Keith McIntyre, group operations director, said: “Wyvex Media made a conscious decision not to give away our content free of charge, as a result our circulation decline has been slower than the industry norm.
“We recognise however the need to offer the people of the West Highlands a choice as to how they consume their news, so we decided to completely overhaul our site, but more importantly, to continue to value our journalists and content by introducing a paywall.”
The site has been completely rebuilt, and previously only put up a few stories each week with an introductory paragraph followed by a request to buy the newspaper for the full story.
As well as the weekly suscription, an annual subscription of £28.99, which works out at around 56p per week, is also available together with monthly and half-yearly models.
The website launch is being supported by an extensive social media marketing campaign based on the hashtag #OT7DAYS, as well as in-paper and radio campaigns.
Editor Susan Widram, pictured above left, said: “I received a total buy-in from my team because we are not going to give away content for free – readers need to subscribe to read the story.
“Of course we will have stories which are not behind the paywall such as breaking news, traffic news and weather disruption and whilst the whole process has been a lot of hard work, we believe it will be more than worth it.”