Trinity Mirror has ceased providing monthly online figures for individual regional titles after discussions with advertisers.
The company previously provided web readership figures every month to industry auditor ABC for all of its regional dailies, as well as some weekly and online-only titles.
Statistics covering audience growth on the newspapers’ Facebook and Twitter pages were also published by ABC as part of its monthly ABCe newsbrands reports.
But today only a headline figure encompassing all Trinity Mirror regional titles was published, rather than for individual brands.
It showed that during November 2017, its network of websites had 4,439,236 daily average unique browsers overall – up 19.2pc on the same period last year.
It was, however, down 4.65pc on October 2017’s figure.
On the decision to stop publishing figures for individual titles, a Trinity Mirror spokesman said: “Trinity Mirror has taken the decision to rationalise how its digital network of sites are audited by ABC.
“From December, ABC will audit at a ‘Trinity Mirror group digital’ level, and will no longer provide a breakdown for each site.
“This is driven by the discussions we have with advertisers, who are attracted by the market leading scale and reach of the Trinity Mirror group.
“ABC’s auditing of our national and regional print titles continues unchanged.”
An ABC spokeswoman said: “Trinity Mirror has made the decision to rationalise how its websites are audited and will no longer report a breakdown for each individual website.
“We will continue to audit its web traffic figures at a ‘Trinity Mirror group digital’ level. The latest verified figures are available in our November newsbrands report released on 14 December 2017.
“We continue to verify Trinity Mirror national and regional print titles to our industry agreed standards.”
* Trinity Mirror has also published a trading update ahead of the year-end showing overall group revenues are expected to fall by 9pc year-on-year in the period October to December.
The group said growth of 20pc in digital display and transactional revenues has been offset by declines of 21pc in print advertising revenue and 7pc in print publishing revenue.
It said classified publishing digital revenue, which is mainly sold jointly with print, remains under pressure, reducing expected publishing digital revenue growth for the quarter to 10pc.