A regional publisher has announced two new appointments as part of a management restructure.
Trinity Mirror has appointed Mike Pennington to the newly created role of regionals revenue director and Sarah Pullen, left, to the position of commercial director.
Mike is currently managing director for the company’s North East region and will now assume responsibility for all of Trinity Mirror’s regions.
Sarah is currently managing director of TM’s South West region and will retain her existing responsibilities in addition to her new role.
Said Mike: “I am delighted to be appointed and have this opportunity to look at how we can maximise the local print and digital advertising revenue across the group.
“We have a wonderful stable of brands, and the right people to take our regional titles from strength to strength. I have always had revenue at the forefront of everything I do, so I’m excited to get started and work closely with the team.”
Sarah added: “I’m delighted to be appointed regional commercial director as well as my existing responsibilities as regional managing director. I’m looking forward to supporting Mike Pennington as well as the senior management team across the group in driving commercial opportunities.”
Simon Fox, chief executive of Trinity Mirror, said: “Mike and Sarah are very well suited to these roles, and their appointments will bring more clarity and accountability to roles, speed up decision making, and improve our commercial performance.”
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Yippee…the deckchairs are being moved around again! Rather than spend sine cash on promoting the papers and employing some decent qualified journalists, the management are once again looking after themselves.
And just what is a regionals revenue director?
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So more layers of manager is the answer to TMs big commercial review is it?
I’m amazed any of them know who reports to who these days or where anyone is in the pecking order, all this while the revenues continue to fall and the 21% ad revenue drop Jan – June this year continues apace
And so the pack reshuffling goes on
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Interesting choices. I’m not sure where that leaves the digital ambition.
However, they look like they need someone to help turn revenues round, so, hey, I hope they can.
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Sadly it’s an inescapable fact that print is dying and whilst digital audience growth is impressive the digital commercial promise has not materialised. This leadership change will deliver nothing – two people immersed in print will always look to protect print monies first as they scramble to maintain revenues that are fast disappearing. In the meantime we ‘limp’ along awaiting the next round of cost cutting. Too many people are stood by the exits, demotivated but waiting in hope for inspiration. This change won’t move the commercial needle. A complete waste of time and energy and an insult to the intelligence of people in TM. And yes I work in TM and am as disallusioned with the company as everyone else about these knee jerk decisions.
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