The Press Association has undertaken the biggest ever overhaul of its editorial systems to allow its newsroom to take a digital-first approach.

The national news agency for the UK and Ireland has updated its content feeds which will present stories as a mix of words, images, video, graphics, social media and more.

As a result of the upgrade, customers will be able to search and download across all PA’s storytelling assets in a single portal called PA Explore.

Seven of the agency’s desks – Entertainment, Lifestyle, Science & Technology, Finance, Real Life, Motoring and Viral – have switched over fully to the new production process, with News and Sports set to follow in early 2018.

Pete Clifton, pictured above left, editor-in-chief at PA, said: “This is a genuinely transformational moment in PA’s history; real changes that we have made in the newsroom are allowing us to create flexible content for our customers, and more of it. By moving to digital-first production we can supply a new generation of products to publishers of all descriptions on a previously unattainable scale.

“Over the last few months we have undergone a mammoth project of transformation within PA which has seen us implementing a new content management system, managing a phased rollover of our editorial desks, running different editorial systems concurrently and training our journalists and production staff, all while offering an uninterrupted service to our customers.

“The result is a set of enhanced feeds which give customers more opportunities to monetise richer and more engaging content on their own digital platforms, and more easily integrate PA content into their workflows.

“Though we continue to evolve the way we work, our core editorial values remain unchanged. PA will remain the home of fast, fair and accurate journalism, and provide unparalleled wire services to all our customers.”