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Newspaper’s name dropped from social media channels in digital rebrand

Swansea OnlineA newspaper’s name has been dropped from the titles of its social media channels following an online merger which also saw its website close.

The South Wales Evening Post’s Facebook and Twitter channels have been rebranded as ‘Swansea Online’, while parent company Trinity Mirror has also set up a separate Facebook account called ‘Neath Port Talbot Online’.

The changes come after the Evening Post’s website was closed last month in a move which saw its digital content moved to TM’s Wales Online site, based in Cardiff.

The Swansea Online and Neath Port Talbot Online channels link to local stories featured on Wales Online.

The Swansea Online Twitter account has retained the @SWEveningPost handle, while its Facebook page mentions that all news featured comes from the Post and Wales Online.

Chiara Rinaldi, head of audience at Wales Online, said: “The merger of the Wales Online and South Wales Evening Post websites has been a huge success.

“As part of it, we’re creating new local digital brands to capitalise on the strength and reach of Wales Online.

“Our Facebook audience can now look to Swansea Online for coverage of all aspects of daily life in the city, while Neath Port Talbot Online has been established to better serve the needs of that community.”