A regional daily’s website is set to close as part of an expansion of its sister titles’ online brand.
No jobs are to be lost as a result, no print titles will be affected and the Post’s digital staff will continue to be based in Swansea.
The move marks the final integration of South West Wales Media, previously part of Local World, into TM’s Media Wales business.
Post editor Jonathan Roberts said: “These are exciting times for our readers, our commercial partners and our journalists. Wales Online is a success story in its own right, and its audience figures are hugely impressive. I am sure the change will be welcomed by the many thousands of people who currently visit the South Wales Evening Post website, who have long called for a better user experience.
“Wales Online will provide that and more. It will be a terrific platform for the hundreds of Swansea stories we produce each week, with improved navigation from the home page and enhanced channel pages to ensure as many of our great local stories as possible can be displayed.”
He added: “As for those charged with producing the stories, ultimately, every journalist wants their stories to be read, and the move to Wales Online will only increase the number of people enjoying what we produce each day.
“This bigger news team will provide us with greater resources and flexibility in what are unquestionably challenging times within the regional media industry, making us a more robust and adaptable operation, one capable of capturing all aspects of life in Wales.”
Other similar mergers by Trinity Mirror recently have seen the Western Daily Press and Western Morning News websites closed to be absorbed by the Bristol Post and Plymouth Herald respectively, while new sites have been created in Cornwall, Devon, Essex, Gloucestershire, Kent and Lincolnshire following the closure of a number of individual newspaper websites in those counties.
Media Wales editor-in-chief Paul Rowland said: “This is a very exciting merger between two of Wales’s biggest news sites.
“Bringing the Evening Post site together with Wales Online will offer our readers a hugely improved depth of content from Swansea, Carmarthenshire, Neath, Port Talbot and beyond, give our advertisers unrivalled access to a large and rapidly growing audience across the country, and give our hard-working and talented journalists in Swansea, Carmarthen and Llanelli a new and improved platform to reach a bigger audience than ever before.”