A regional daily scored a chart-topping digital double in the latest of Trinity Mirror’s monthly ABCe updates.
The Birmingham Mail recorded the highest year-on-year increase in both daily average unique browsers and the number of followers it has on Twitter after last month’s figures were announced.
The 359,033 readers who visited the Mail’s website on average each day of March 2017 represented a 73.5pc increase when compared to the same period last year, while the 226,471 Twitter followers meant a two-thirds rise for the same measurement.
Southport weekly The Visiter had the highest year-on-year Facebook increase at 81.6pc, with 14,832 readers now liking its page on the social media website.
This month’s ABCe web figures were the first not to feature the South Wales Evening Post, after its website was incorporated into Wales Online by TM.
However, figures for the Evening Post’s social media channels, which remain active, were included.
Average daily unique browsers for each newsbrand are as follows:
| Product | Daily users | MoM% | YoY% |
| Birmingham Mail | 359,033 | 6.5 | 73.6 |
| Bristol Post | 101,646 | -9.5 | N/A |
| Cambridge News | 58,990 | 13.9 | N/A |
| Chronicle Live (Newcastle) | 270,595 | 6.5 | 18.4 |
| Coventry Telegraph | 89,288 | 4.8 | 45.7 |
| Daily Post (Wales) | 111,147 | -8.5 | 33.7 |
| Derby Telegraph | 92,692 | 15.0 | N/A |
| Gazette Live (Teesside) | 140,038 | 10.8 | 14.7 |
| Get Reading | 46,574 | -7.0 | 9.5 |
| Get Surrey | 63,320 | -13.2 | 32.9 |
| Grimsby Telegraph | 41,249 | -5.8 | N/A |
| Huddersfield Daily Examiner | 74,619 | -6.4 | 19.0 |
| Hull Daily Mail | 130,019 | -6.5 | N/A |
| Leicester Mercury | 86,205 | -1.8 | N/A |
| Liverpool Echo | 524,852 | -1.3 | 8.4 |
| Manchester Evening News | 742,021 | -2.2 | 12.4 |
| Nottingham Post | 106,496 | -3.0 | N/A |
| Plymouth Herald | 94,962 | -1.5 | N/A |
| The Sentinel, Stoke | 96,193 | -4.5 | N/A |
| Trinity Mirror Regional Network | 4,235,714 | -3.0 | 84.7 |
| Visiter (Southport) | 14,016 | 2.8 | 5.6 |
| Wales Online | 404,631 | 0.0 | 15.4 |
Numbers of Facebook likes for each newsbrand are as follows:
| Product | Likes | MoM% | YoY% |
| Birmingham Mail | 262,644 | 2.0 | 26.0 |
| Bristol Post | 116,045 | 1.5 | N/A |
| Cambridge News | 30,071 | 5.8 | N/A |
| Chronicle Live (Newcastle) | 228,224 | 1.9 | 33.4 |
| Coventry Telegraph | 43,355 | 3.6 | 50.5 |
| Daily Post (Wales) | 182,106 | 2.3 | 77.7 |
| Derby Telegraph | 49,880 | 4.2 | N/A |
| Grimsby Telegraph | 36,494 | 1.6 | N/A |
| Huddersfield Daily Examiner | 85,240 | 1.8 | 27.8 |
| Hull Daily Mail | 132,899 | 1.7 | N/A |
| Leicester Mercury | 54,043 | 3.2 | N/A |
| Liverpool Echo | 1,170,036 | 0.6 | 8.4 |
| Manchester Evening News | 1,335,914 | 1.8 | 40.8 |
| Nottingham Post | 87,426 | 2.1 | N/A |
| Plymouth Herald | 101,508 | 1.2 | N/A |
| South Wales Evening Post | 77,273 | 1.4 | N/A |
| Teesside Evening Gazette | 111,209 | 1.8 | 21.0 |
| The Sentinel, Stoke | 88,364 | 1.2 | N/A |
| Visiter (Southport) | 14,832 | 4.0 | 81.6 |
| Wales Online | 366,795 | 3.4 | 54.1 |
Numbers of Twitter followers for each newsbrand are as follows:
| Product | Followers | MoM% | YoY% |
| Birmingham Mail | 226,471 | 3.5 | 67.1 |
| Bristol Post | 103,767 | 3.2 | N/A |
| Cambridge News | 68,692 | 2.8 | N/A |
| Chronicle Live (Newcastle) | 142,172 | 3.3 | 50.1 |
| Coventry Telegraph | 67,988 | 2.8 | 51.6 |
| Daily Post (Wales) | 78,242 | 2.6 | 38.6 |
| Derby Telegraph | 62,539 | 2.1 | N/A |
| Grimsby Telegraph | 14,563 | 0.9 | N/A |
| Huddersfield Daily Examiner | 50,471 | 1.9 | 28.1 |
| Hull Daily Mail | 66,552 | 2.9 | N/A |
| Leicester Mercury | 88,697 | 3.1 | N/A |
| Liverpool Echo | 341,897 | 2.7 | 26.9 |
| Manchester Evening News | 432,784 | 2.7 | 39.5 |
| Nottingham Post | 117,276 | 3.0 | N/A |
| Plymouth Herald | 49,123 | 2.7 | N/A |
| South Wales Evening Post | 58,975 | 2.5 | N/A |
| Teesside Evening Gazette | 65,349 | 2.9 | 44.0 |
| The Sentinel, Stoke | 61,551 | 3.6 | N/A |
| Visiter (Southport) | 8,981 | 0.9 | 14.2 |
| Wales Online | 164,866 | 3.7 | 53.8 |
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Yes, but how much profit do these statistics produce?
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Observer50
Good luck on getting an answer to that basic question, I tried yesterday after reading the post about a ‘stunning success’ but as usual no one can or will answer it, the answer is absolutely no value what so ever other than something to wave at the next board meeting and something to major on to shareholders who will see it for what it really is …pointless and if no value to the bottom line well being of the company
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Aye, and if my grandmother had wheels she’d be a wagon
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Clickety-Click
Clickety-Click…
Just remember that was the sound that was heard on the tumbril in French Revolution as the crones knitted and watched the most powerful in the land shuffle to oblivion.
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