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Newspaper goes for hyperlocal angle on Trump result

A Scottish weekly newspaper’s local angle on Donald Trump’s victory saw it gain plenty of online attention yesterday.

Following Mr Trump’s triumph, the Buchan Observer ran the a story on its website headlined ‘Aberdeenshire business owner wins presidential election.’

The Republican candidate is the owner of Trump International Golf Links at Balmedie on the Johnston Press-owned newspaper’s patch.

Its headline received attention on Twitter and was share hundreds of times by other journalists including BBC Daily Politics presenter Andrew Neil, Buzzfeed UK’s Scotland reporter Jamie Ross, and Tim Johns, producer of BBC Radio 2’s Jeremy Vine Show.


Morag Kuc, Johnston Press Aberdeenshire editor, told HTFP: “Obviously with the Trump International Golf Course on our doorstep we had to do something and, being the local paper, we always try our best to find the local angle – hence the headline.

“We have been stunned by the amount of interest we’ve had, but delighted that the Buchan Observer has made its very own headlines this week.”

Yesterday morning, several regional dailies ran special editions breaking the news of Mr Trump’s victory.

Those featuring the result on their front pages included the Manchester Evening News, Oldham Evening Chronicle, Glasgow Evening Times and the Press and Journal, Aberdeen.


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  • November 10, 2016 at 8:08 am

    Superb! This really made me laugh whe I saw it yesterday
    The correct way to use quirky content to attract attention and thus potential future readers

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  • November 10, 2016 at 11:23 am

    Brilliant headline, and with more than a nod and a wink to the mythological “Aberdeen man drowns at sea” that allegedly followed the Titanic disaster. Appropriate on so many levels.

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