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New Japanese emperor gets trademark regional press treatment

A daily newspaper gave the trademark regional press treatment to a major international story after finding a local angle.

The Oxford Mail reported on the accession of Japanese Crown Prince Naruhito with the headline ‘Former Oxford student to become emperor of Japan after father’s abdication’.

Previous classic examples of the industry tradition include ‘Tetbury man to wed’, which featured on the front page of the Bristol Post ahead of Prince Charles’s wedding to Camilla Parker-Bowles in 2005.

The Western Daily Press, which is also based in Bristol, paid homage to its sister title following David Cameron’s resignation as an MP with its ‘Cotwolds MP retires from politics’ splash being widely shared on Twitter.

Oxford emperor

In November 2016 the Buchan Observer won plaudits online for its story following the American election, which was run under the headline ‘Aberdeenshire business owner wins presidential election’.

And the following year the North Wales Daily Post opted ‘Former Anglesey helicopter pilot expecting third child’ after it was revealed the Duke and Duchess of Cambridge were expecting, while the Wokingham Paper ran with ‘Former Wokingham schoolboy gets engaged’ to accompany its report of his brother’s engagement to Meghan Markle in 2017.

Here is a selection of some of those previous classics.

10_02_02005 THURS SG Feb10 Greater Bristol1NEWS




Prince Harry

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