A transport tragedy saw a weekly newspaper record more than one million page views on its website in a week.
The Croydon Advertiser offered round the clock coverage of last week’s tram crash which killed seven people, and injured 50, on Wednesday.
In total, the Advertiser published 87 stories across the website in just three days, exclusively breaking stories from survivors who were inside the tram and the names of two of the victims.
Its coverage on the day of the incident was read by more than 135,000 unique browsers, accessing more than 350,000 page views.
The Advertiser’s print edition was turned around in just 24 hours and offered nine pages of coverage inside.
Advertiser editor Andy Worden said: “We know we have a talented, motivated and passionate team in Croydon but this week they have been simply extraordinary.
“Recognising the enormity of the story, our team have worked exceptionally hard and shown remarkable skill and compassion to ensure we have produced coverage online and in print which has kept our readers informed of every single aspect of the tragedy.
“Everyone on the team is thinking of those who died in the crash and we have tried hard to get the tone of our coverage right.”