A newspaper will donate 30p from each copy sold this week to a fund for the victims of a fatal tram crash on its patch.
As previously reported on HTFP, the Advertiser offered round the clock coverage of the disaster, exclusively breaking stories from survivors who were inside the tram and the names of two of the victims.
The paper, which sells at 90p, has joined forces with Croydon Council and the Mayor of London to fundraise for an appeal, which has been set up for the families of the dead as well as the survivors of the crash.
Editor Andy Worden said: “Since 1869 the Croydon Advertiser has been reporting on every aspect of life in Croydon. In all that time the town will have seen few weeks as distressing as the one it has just experienced.
“We have deliberately tried to make our coverage as compassionate as possible, recognising the importance of covering the story as the town’s residents would want us to.
“Our team have worked tirelessly over the last week to ensure that our coverage does justice to the enormity of the tragedy, and to ensure we fulfil an important role in keeping the town informed with the latest developments.
“Our reporters have met and spoken to relatives of some of the victims and many of the survivors. They have been amazed by their bravery and deeply moved by their stories.
“The way the town has responded to the tragedy shows what an incredible community spirit Croydon has. We feel sure, therefore, that everyone will get behind this incredibly worthy campaign to do whatever we can to help the victims.”
The Advertiser is currently priced at 90p.