A regional daily has announced it is dropping the word ‘evening’ from its name as part of a planned New Year relaunch.
The Preston-based title’s new masthead also features a red rose, a traditional symbol of Lancashire.
The name change, which will take effect in January, has already been promoted on social media, although no other details of the planned relaunch have yet been made public.
The Post, which like most former evening papers is now printed overnight, declined to comment further when approached by HTFP.
On Facebook, reader Mark Hall said of the change: “About time too. It’s only taken 10 years to realise that you no longer distribute this paper in the evening.”
The red rose came to be seen as an emblem of Lancashire after it served as a symbol of the House of Lancaster during the Wars of the Roses.
In Jaunary 2015, the Yorkshire Evening Post announced it would be keeping its county’s white rose, itself taken from the medieval House of York, on its masthead after a survey of readers found overwhelming support for the emblem.