Two new county-wide websites created by the merger of 11 local newspaper portals have gone live.
The consolidation of the 11 newspaper companion sites at former Local World titles in the county into the two new digital offerings was first announced in April, with a net loss of 14 jobs.
Somerset Live, below, has now been created from the merger of the websites of the Central Somerset Gazette, Western Gazette, Cheddar Valley Gazette, Shepton Mallet Journal, Wells Journal, Frome Standard, Somerset Guardian and North Somerset Mercury.
Meanwhile, Gloucestershire Live is now the online presence Gloucester daily The Citizen, the Gloucestershire Echo and Stroud Life.
The website of the Western Daily Press has also been incorporated into that of the Bristol Post, which has retained its name.
David Higgerson, digital publishing director at Trinity Mirror, said: “Our aim is to build a digital portfolio which reflects the local lives of our readers.
“We are increasingly finding that readers prefer a website where they can everything they need about their local area, rather than having to visit different sites for the different things.
“This has certainly been the case in Newcastle and in Plymouth, where the content we are known for producing is now reaching a bigger audience than ever online.
“In Gloucestershire and Somerset, our aim is to provide people with news and information from their area, and also from further afield, which often is of just as much interest, particularly in the case of what’s on, traffic information and sport.”
The Live brand was launched in Belfast last year with the launch of BelfastLive, and has also been adopted for new launches in Dublin and Glasgow this year too.
Similar rebrands are planned for ex-Local World titles in Kent, Essex and Cornwall.