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JP unveils new i website featuring regional titles’ stories

A new website for the i has been unveiled by Johnston Press featuring some stories sourced from its regional titles.

JP has today launched, which has been designed to mirror the layout of the national newspaper’s existing print edition.

Content featured on the site includes a story originally run by JP daily the Edinburgh Evening News.

On the i’s website, an embedded Twitter link featuring the EEN’s front page image is placed within its version of the story, pictured below, while acknowledgement of the original source is found at the bottom of the piece.

i edinburgh screenshot

The website was developed in part by digital journalists from JP’s regional publishing units seconded to London from areas including Scotland, Yorkshire and the North-East of England.

After JP announced its purchase of the i in February, the company signalled high-quality content from its existing regional newspapers could be re-used for its new national audience.

Discussing how this has worked in practice since the takeover, JP’s chief digital and product officer Jeff Moriarty told HTFP today: “It’s very much a new thing so I think it will continue to evolve. In theory, the i newsroom and i news has access to all our content from across JP.

“All our digital editors use a tool called Slack to share stories. It works pretty well when you have people all over the country.”

Jeff added there is also a communal dashboard in use to show stories which are “trending” across the company’s websites – which is searchable by regional or individual title.

The i is also now produced in print using the same Atex system as other JP papers, which offers staff further access to shared content.

Its first edition under Johnston Press ownership hit newsstands on Monday, and has since used content shared from The Star, Sheffield, following city golfer Danny Willett’s Masters victory on Sunday night.

The new fully responsive i website allows readers to choose news through ‘The News Matrix’, which shows the day’s headlines at a glance, and the site also categorises them in sections including ‘Essentials’, ‘Explainers’ and ‘Distractions’, a section featuring quirky stories.

The homepage also displays an ‘Essential Five’ section, giving readers the five most important headlines of the moment.

Editor Oly Duff said: “We’re taking the values that have made i such a success in print to shape

“We take real pride in concise, quality journalism, as well as intelligent analysis, convenience for our readers, being free from political party bias, and having a conversation with our readers, and the team has done a fantastic job in bringing that to life with the website.”


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  • April 14, 2016 at 4:05 pm

    Actually, this all looks really good. The site is excellent. Well done!

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  • April 14, 2016 at 4:52 pm

    It is indeed very good. What a pity all the JP websites I see are so bad.

    I just wonder what the website will do to sales of i and how JP propose to make money.

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  • April 14, 2016 at 6:00 pm

    Now JP should try to improve their dire, over-priced newspapers and try being honourable to their readers – for a change.

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  • April 15, 2016 at 9:47 am

    All very well, but what about freelancers on JPs weekly papers whose work will be used in the i for free thus JP dont have to pay national daily rates. JP rip off as usual

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  • April 20, 2016 at 10:08 am

    I used to see the i on the paper reviews in an evening and early morning tv programmes this is good free publicity, seems to have disapeared while the ” New Day” frequently appears.
    Why ? I’m no journalist I admit but is the transition of owners/ staff going as smoothly as planned ?

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