A former regional daily editor has launched a new hyperlocal news website with another journalist.
The hyperlocal site, which launched on Sunday, aims to provide a dedicated, mobile-first news service for West Kirby, Hoylake and Caldy on the Wirral, and has already amassed over 1,500 Facebook likes.
The site uses the same platform and concept pioneered by the startup’s first site, the award-winning Altrincham Today, which was set up by Manchester-based freelance journalist David Prior in 2014.
Said Mark: “The Hyperlocal Today format looks great and is simple for journalists to operate, and Emma and I have been delighted by the level of response and engagement we are getting from the local community.
“The feedback has been really encouraging, and I have been taken by surprise by how much fun I’m having with it.
“Emma is winning our personal page impressions duel… but in my own defence it’s been a long time since they’ve let me near a news story.”
Mark left the Llandudno Junction-based Post in July 2015 after a 40-year career in the regional press.
Other Hyperlocal Today sites to launch in the next few weeks include Stockport Today, which will be edited by copywriter and Pure 107.8FM presenter Martin Johnston.
David is now echoing a call made in November for more journalists to “claim their patch” and launch a site as part of his Hyperlocal Today project.
He said: “The concept definitely seems to have struck a chord – we’ve had numerous expressions of interest from as far afield as Australia, and it’s absolutely fantastic to have such quality journalists involved at such an early stage,” he said.
“We’re trying to combine old-fashioned, heart-of-the-community local journalism with a method of delivery that fits with the way most people now consume news – via their smartphone and channels like Facebook.
“The level of engagement each site has with its readers is hugely encouraging and it’s clear that advertisers are also beginning to recognise the benefits of reaching a hyperlocal, online audience.”
Hyperlocal Today’s licenses out its mobile-first platform to freelance journalists who have at least 10 hours’ capacity a week.
Each new site can be up and running within a month with all technical and design elements taken care of, enabling editors to concentrate on producing content. Revenue is generated by a mixture of advertising and sponsored content.
Journalists interested in finding out more should contact David at email@example.com.