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Heritage weekly given new-look after ‘rewind’

A weekly newspaper which celebrates the industrial heritage of its region has been given a new look.

In what bosses are describing as a “rewind” rather than a relaunch, the Black Country Bugle has adopted a “classic” look based on some of its previous incarnations.

The Dudley-based newspaper is also benefiting from a promotional campaign in Trinity Mirror sister titles with money-off vouchers in the Birmingham Mail’s Black Country edition.

Editor Gary Phelps described the paper’s redesign as one that was “firmly rooted in its own archives.”

He said: “When we decided to come up with a new look for the Bugle, we knew that we didn’t need to re-invent the wheel. So, we looked at old Bugles to see how we had changed over the years, to see if there were ideas we could bring back.

“Our long-standing journalists – who between them have written for the Bugle for a total of 45 years – also had an input into the new look.

“We’ve taken the best of the Bugle’s past glories – the great use of pictures and local characters – and put it together with a classic look that presents our journalism in a simple and easy-to-read way.

“It’s not so much a relaunch as a rewind, taking the best of the Bugle’s past, which seems apt for a title that celebrates heritage and history. We’ve already had a really positive reaction from readers.”

Gary took over as the paper’s editor in a restructure earlier this year which saw former editor John Butterworth leave the paper.

The Bugle has been nominated for four awards at this month’s Midlands Media Awards, including two nominations for John.

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  • October 7, 2016 at 5:22 pm

    Don’t mind the masthead.
    But the front page layout and fonts…

    Reminds me of people who think they are graphic designers and use Microsoft Word and Comic Sans….

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