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Funnies file: Generous weekly promotes rival’s social media channels

imgID53738500.jpg-pwrt3Readers of both the Western Daily Press and the Wiltshire Gazette & Herald could be forgiven for thinking they experienced a case of déjà vu yesterday.

The websites of the Trinity Mirror-owned Daily Press and the Newsquest-owned Gazette & Herald each carried the same story, word for word, about Wiltshire-based Polish murder suspect Piotr Kupiec, left, being extradited to his native country.

However, eagle-eyed readers may have spotted one little difference in the Gazette & Herald’s version – a link to the WDP story together with a promotional footer for the WDP’s social media channels.

The footer appears automatically when readers – or possibly even reporters from rival papers – copy and paste text directly from the WDP’s website.

Spot the difference - the WDP's story, above, and the Gazette & Herald's, below

Spot the difference – the WDP’s story, above, and the Gazette & Herald’s, below


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  • April 14, 2016 at 10:26 am

    Mike, I think it is a story. There’s a growing trend where I work for reporters from rival publishers thinking it’s acceptable to C+P paste stories from our site. It’s a disgraceful way to behave.

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  • April 14, 2016 at 11:33 am


    Why not? I know there’s nothing unusual about papers nicking stories, but you’d expect a bit of a rewrite at the least, no?

    Maybe just me…

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  • April 14, 2016 at 5:57 pm

    But newspapers have no problem with taking pictures free of charge off social media…………………so the logical next step is to take each others stories.

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