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ABCs: Sunday newspapers experience drops of more than one fifth

ABClogo-e1424873874120Two Scottish Sunday newspapers experienced circulation drops of more than a fifth during the first half of 2016.

Both Scotland on Sunday and the Sunday Herald saw decreases of more than 20pc for January to June 2016, when compared to the same period the previous year, according to today’s ABC Figures.

The pair were among only six paid-for weekly and Sunday titles across the United Kingdom to have their full figures published because most of the big regional publishers opt for annual figures, which were released in February.

Scotland on Sunday’s circulation now sits at 19,059, a 21.1pc decrease, while the Sunday Herald’s is at 21,613 (-25.5pc).

Of the free weeklies to have figures published today, four Bullivant Media titles in the West Midlands saw their circulations increase year-on-year.

Of those, the Stratford upon Avon Observer’s increased the most, by 16pc, to 16,142.

The full list of paid-for weeklies, in order of year-on-year percentage change, is as follows:

Title Total Y-o-ypc
Rotherham Advertiser 20,782 -3.2
Sunday Life 38,355 -5.5
Isle of Wight County Press 25,827 -5.8
Cumberland & Westmorland Herald 13,322 -6.9
Scotland on Sunday 19,059 -21.1
Sunday Herald 21,613 -25.5

The full list of free weeklies, in order of year-on-year percentage change, is as follows:

Title Total Y-o-ypc
Stratford upon Avon Observer 16,142 16
Evesham Observer 16,815 9.3
Bromsgrove Standard 39,985 6.7
Worcester Observer 48,716 0.7
Champion 164,293 0.4
The London Magazine 72,698 -0.4
Redditch & Alcester Standard 40,701 -0.7
Rotherham Record 51,851 -1.2
Coventry Observer 52,354 -2.7
Solihull Observer 55,970 -3.6
Rugby Observer 24,448 -6.5
Leamington Spa Observer 20,896 -8
Dearne Valley Weekender 49,404 -8.4
Aberdeen Citizen 42,780 -19.1
KM Extra (Thanet) 40,937 N/A
KM Extra (Medway) 25,688 N/A
Dudley News 25,088 N/A
KM Extra (Canterbury) 21,674 N/A
Messenger Extra (Gravesend, Dartford and Swanley) 21,155 N/A
Advertiser 17,659 N/A
The Post (Bolton) 11,052 N/A
KM Extra (Maidstone) 8,388 N/A
KM Extra (Folkestone and Hythe) 6,777 N/A

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  • August 25, 2016 at 1:30 pm

    Why just the Scottish ones? Is this some kind of political brouhaha?

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