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Town edition dropped as sister title launches ‘bumper’ paper

A weekly newspaper is set to axe one of its editions and incorporate it into a single ‘bumper’ newspaper.

This week’s Lutterworth Mail is set to be the last standalone edition of the title, which from next week will be incorporated into the Harborough Mail.

The Johnston Press-owned title told readers this week that the Lutterworth edition of the paper will no longer be published but that there will be dedicated pages inside the Harborough Mail.

Editor Chris Lillington said thanked readers, advertiser and distributors for their support of the paper in a story, pictured below, headlined ‘Changes to your paper.’

Lutterworth Mail

The story read: “This week’s will be the last standalone edition of the Lutterworth Mail.  From next week the Lutterworth edition will be incorporated into our main Harborough edition, bringing you one bumper edition of the Mail.

“There will be dedicated Lutterworth news pages within the Mail with all the latest news and views from the town and across the district. And you will be able to get breaking news as it happens via our website”

Chris added: “We will continue to provide the best Lutterworth news in the one edition and via our website.

“We very much appreciate the support of readers, advertisers and distributors in Lutterworth and look forward to hearing from you still in the future.”

The Lutterworth Mail was launched in 1984 as a separate edition of the Harborough Mail, which was founded in 1854.

Earlier this year, Mail editor Neil Pickford took up a new role as community content editor with JP in the South Midlands as part of the publisher’s ‘newsroom of the future’ project and his deputy Alex Blackwell left for a role in PR.

Chris was then given responsibility for the title, in addition to four others he already edited in Warwickshire.

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  • September 25, 2015 at 11:56 am

    I find bumpers are useful when things crash, too.
    Why so modest on the new improved coverage?
    Its in the classic price rise announcement slot.

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