A regional daily has launched a new edition of the paper aimed specifically at its patch’s Asian community.
The Lancashire Telegraph’s first Asian edition went to print on Friday, pictured below, with an initial 2,000 free copies posted through letter boxes across Blackburn.
The edition will be published weekly and available for purchase at selected outlets.
It has been launched in conjunction with Asian Image, a free monthly newspaper published by Newsquest and distributed across the North-West of England.
Nick Fellows, Newsquest Lancashire & Kendal managing director, said: “Our new weekly Asian edition complements the existing Lancashire Telegraph title portfolio, following the success of our part paid-for, part free extension into the Burnley market earlier this year.
“It is important that we continue to offer our readership dedicated local news content.”
The Burnley edition of the Telegraph was launched in November last year after Newsquest axed its freesheet the Burnley Citizen, in a move which saw two trainee reporters and a news editor who covered the town made redundant at the same time.
The new Asian edition will feature exclusive content from Asian Image writers.
Newsquest says early feedback on the first edition has been “very positive”.
Suleman Khonat, president of the president of the National Federation of Retail Newsagents and a member of Blackburn with Darwen Council, has welcomed the news.
He said: “This is something that’s been well overdue and will be beneficial to all readers in many ways.
“All newsagents are also looking forward to the new edition as this is pure local stuff.”