After scores responded urging him to bring the Echo’s printing operation back to Liverpool, Alastair published a piece on the Echo’s website in which he admitted the change had been made with a “heavy heart”.
However, after further criticism of the transfer of printing to Oldham seven years ago, Alastair, left, has now published a follow-up piece in which he sets out to “explode the myths” around where the Echo is produced.
Among the falsehoods addressed by Alastair in the latest piece were claims all of the Echo’s staff were based in Manchester, and that it was full of Manchester-related content.
Of the latter accusation, made during a BBC Radio Merseyside phone-in, Alastair said: “That’s the biggest load of claptrap I’ve ever heard.”
Alastair admitted the transfer of the printing operation wasn’t communicated “at all well” to readers, but reiterated the decision was made to “sustain our business”.
Earlier this week he said the move to Oldham cost in the region as £8m, whereas to keep printing in the city would have cost £22m.
Said Alastair: “It’s massively unfair suggesting people shouldn’t buy the Echo because it’s printed outside Liverpool.
“Would people only watch TV shows that are filmed in Liverpool? Would they only follow football teams whose players, coaches and owners are from and live in Liverpool? Would they only eat food grown in Liverpool and only drink beer brewed in Liverpool?
“Some people might think it’s clever to refer to the ‘Oldham Echo’ or ‘Manchester Echo’ – even some senior politicians have resorted to it – but they need to realise that perpetuating such myths could badly damage a Liverpool business with a long and proud history in this city, and put people’s jobs at risk.”
The Echo’s relaunch is due to take place at the end of this month.