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Trinity Mirror ABCs show most popular titles on social media

The Liverpool Echo has emerged as the most popular Trinity Mirror title on social media after Facebook ‘likes’ and Twitter ‘followers’ were included in its monthly online ABC figures.

The publisher has begun submitting statistics to ABC for its regional newspapers’ social media channels, in addition to visitor numbers for its websites.

The new figures reveal the Echo is the most popular of its titles on Facebook, with more than 1,000,000 readers choosing to ‘like’ its page, pictured below.

The Manchester Evening News has close to 750,000 ‘likes’, while the remainder of Trinity Mirror’s regional titles clock less than 150,000.

Liverpool Facebook

On Twitter, the MEN is more popular than its North-West neighbour the Echo, with 263,102 people ‘following’ the newspaper.

A total of 230,899 currently ‘follow’ the Echo.

In September, six of the company’s regional titles saw a month-on-month decline in the number of daily average unique browsers on their websites.

However, there were across the board year-on-year increases across its network.

More than 5.5 million unique users visited Wales Online during September, the most in the site’s history.

It also broke the record for the busiest single day of traffic, which came after Wales beat England in the Rugby World Cup.

The following table shows the web figures for September in full:

Website Daily Average UB M-o-M change (pc) Y-o-Y change (pc)
Birmingham Mail 184,668 -19.7 28.7
Coventry Telegraph 57,907 2.1 41
Daily Post (Wales) 74,912 -0.9 99.7
Huddersfield Daily Examiner 62,134 17.1 52.1
Liverpool Echo 395,262 -19.1 47.3
Manchester Evening News 582,672 -8.3 49.7
Newcastle Chronicle 206,078 -9.3 N/A
Teesside Evening Gazette 97,749 4.6 55.7
The Journal 6,671 -3.4 N/A 10,685 23.9 N/A
Wales Online 323,104 25.3 79.4
Trinity Mirror Regional Network 2,050,892 -7.3 52.1

The following table shows the Facebook figures for September in full:

Website Facebook ‘likes’
Birmingham Mail 131,241
Coventry Telegraph 22,403
Daily Post (Wales) 55,179
Huddersfield Daily Examiner 46,233
Liverpool Echo 1,003,169
Manchester Evening News 743,479
Newcastle Chronicle 121,644
Teesside Evening Gazette 73,662 3,734
Wales Online 144,112

The following table shows the Twitter figures for September in full:

Website Twitter ‘followers’
Birmingham Mail 108,697
Coventry Telegraph 36,537
Daily Post (Wales) 48,046
Huddersfield Daily Examiner 33,855
Liverpool Echo 230,899
Manchester Evening News 263,102
Newcastle Chronicle 77,192
Teesside Evening Gazette 38,385 7,069
Wales Online 83,382


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  • October 15, 2015 at 3:21 pm

    Good work, you can never have too many images of the Liver Building.

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  • October 15, 2015 at 4:52 pm


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  • October 16, 2015 at 8:59 am

    Likes aren’t the same as readers and friends aren’t the same as advertisers. Growing massive numbers that you can’t monetise is about vanity, not profit.

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  • October 16, 2015 at 10:17 am

    Indeed it is Carts.
    No doubt TM’s digital folk preen themselves to see these stats, but meaningless to everyone else, including its long-suffering shareholders.

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  • October 16, 2015 at 10:38 am

    How desperate must TM be to try to show any kind of growth that they have now resorted to submitting page ‘likes’ and Twitter followers to ABC!
    What next, a survey of rabbits and guinea pigs to find out what papers their hutches and cages are lined with?

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  • October 16, 2015 at 12:04 pm

    Yet another example of the regional press being in the dark ages when it comes to digital and social. Likes and followers mean nothing, it’s engagement levels that count.

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  • October 16, 2015 at 3:12 pm

    Yes. Yes. Yes. But who made the most money from all this (if nay).

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  • October 16, 2015 at 4:35 pm

    Unusual to see a thread of negative comments on HTFP. They’re normally such a cheery bunch

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