Four of Trinity Mirror’s regional daily and Sunday titles showed month-on-month increases for combined print and digital sales during April according to the latest ABC figures.
The Birmingham Mail’s average monthly circulation rose by 3.5pc while the Liverpool Echo, Daily Post and Sunday Sun were also up on the previous month.
However all the group’s flagship titles saw a year-on-year fall in print circulations with the Birmingham Mail down 23.7pc and the Manchester Evening News down 19.7pc.
The full figures can be seen in the tables below.
1. Print and Digital sales for April with month-on-month change.
| Title | Print & Digital Sales | Monthly change | |||
| Birmingham Mail | 28,417 | 3.5pc | |||
| South Wales Echo | 18,961 | -2.7pc | |||
| Coventry Telegraph | 21,080 | -5.1pc | |||
| Daily Post (Wales) | 25,119 | 0.5pc | |||
| Huddersfield Daily Examiner | 14,174 | -1.1pc | |||
| Liverpool Echo | 60,900 | 0.5pc | |||
| Liverpool Sunday Echo | 20,053 | -5.2pc | |||
| Manchester Evening News | 56,178 | -12.1pc | |||
| Newcastle Chronicle | 33,045 | -0.8pc | |||
| Sunday Sun | 29,004 | 1.8pc | |||
| Sunday Mercury | 23,051 | -0.7pc | |||
| Teesside – The Gazette | 25,690 | -1.2pc | |||
| The Journal | 15,748 | -1.3pc | |||
| The Western Mail | 18,599 | -3.5pc | |||
| Wales on Sunday | 14,651 | -17.0pc | |||
2. Print only with year-on-year change
| Title | Y-on-Y change | |||
| Birmingham Mail | 27,443 | -23.7pc | ||
| Cardiff – South Wales Echo | 19,312 | -15.4pc | ||
| Coventry Telegraph | 22,065 | -12.3pc | ||
| Daily Post (Wales) | 24,685 | -10.0pc | ||
| Huddersfield Daily Examiner | 14,110 | -12.2pc | ||
| Liverpool Echo | 59,990 | -11.5pc | ||
| Liverpool Sunday Echo | 21,150 | -16.7pc | ||
| Manchester Evening News | 63,633 | -19.7pc | ||
| Newcastle Chronicle | 33,087 | -12.7pc | ||
| Newcastle-Upon-Tyne Sunday Sun | 28,498 | -10.5pc | ||
| Sunday Mercury | 23,225 | -16.2pc | ||
| Teesside – The Gazette | 25,833 | -11.2pc | ||
| The Journal | 15,950 | -11.9pc | ||
| Wales – The Western Mail | 18,932 | -17.1pc | ||
| Wales on Sunday | 17,643 | -15.0pc | ||
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Shame about the Middlesbrough Gazette, obviously more stories about parmos needed.
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This story’s completely upside down.
What’s the sense in crowing about four titles having a minimal rise on the previous month? MoM means nothing – it’s the year-on-year figure that actually counts.
When you look at the year-on-year numbers in this list, then you can see the enormous horror show that has been unfolding here at TM for years.
Frankly, any newspaper organisation that can’t demonstrate monthly rises when including digital in the figures has some serious questions to answer – not least to the advertisers who continue to plough cash into something which clearly has a management team barren of ideas.
Things need to change at Trinity Mirror. Quickly.
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So still bad news then.
“Combined print and digital”
Wibble.
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What about paper sales?
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The old saying still holds strong: “You can’t polish a turd”.
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As Slate Grey rightly says, it’s the year on year figure that tells the whole sad truth – not only because there will be monthly variations but also because the annual figure is for print only.
Although, how does MEN go from a print-only sale of 63,633 to a combined figure of f 56,178 when digital is ADDED? That surely takes some doing.
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This (moment in time) has to be the darkest in local newspaper history. Newsrooms used to buckle with a dozen news reporters per region, allied to dozens of other staff in editorial. Now most newsrooms have a dozen staff in total. The trend now is keep the editors (multimedia, content, news, sport, community) but shed the people providing the content. Until the balance is restored and newspapers return their staff to the streets (in numbers not the odd one) the community they serve will continue to bypass the vendors selling the title.
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With a combined population of over 5 million, Greater Manchester, the West Midlands and Liverpool can boast regional newspaper sales of barely 150,000.
If anyone were to doubt the seriousness of the situation confronting Britain’s regional press, these figures make for terrifying reading.
What makes the situation worse is that nobody seems to have any idea of how to improve the situation, apart from chanting “Web First” like parrots on speed.
The stage and the British regional press is no place for your daughter, Mrs Worthington.
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