The Yorkshire Post has unveiled what it is calling “a new website for a modern Yorkshire” with a series of new sections.

The new look www.yorkshirepost.co.uk went live yesterday morning with a cleaner layout which seeks to highlight “a rich, varied and constantly updated stream of content.”

A key aspect of the new design is the introduction of a series new sections designed to showcase the county and its people, each linked to from a homepage button.

They include Our Yorkshire, which focuses on Yorkshire people, Country Life, Food and Drink and Yorkshire Future, which aims to bring together content about the “emergent, modern Yorkshire brand.”

Editor Jeremy Clifford introduced the new website to readers in a first-person piece published yesterday.

He said: “Yorkshire people are fiercely proud of their modern county – a vibrant region with a rich heritage.

“Our readers demand a media that will reflect that – and our new Yorkshire Post website which we launch today, has been designed to ensure we continue to be the essential source of news and information about this great county, championing and celebrating the best of Yorkshire life.

“We have built on what we already do well to reflect through our new website, mobile, tablet and app the changing nature and forward looking county of Yorkshire.

“The Yorkshire Post in print is a hugely respected, widely-read newspaper, that embodies our values of straight-talking, trustworthy, quality writing and leading the agenda.

“And, while we want our website to reflect those values, we should aim far beyond them – to develop a rich, varied, spontaneous and constantly updated stream of the content that makes our county an inspirational place to live, work and play.”