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First print edition of digital-first title hits city’s streets

The first print edition of a new digitally-led title for Belfast created by regional publisher Johnston Press has now hit the streets.

The website for Belfastvibe was launched last month as a digital-first brand targeted at a “millennial” audience of 18-35-year-olds.

As part of the launch, the company said the site would be complemented by a free weekly magazine-style paper, curating a mixture of content from the site, and this was published for the first time last week.

Johnston Press said there had been a positive response so far to the launch of the Belfastvibe brand.

Belfast Vibe

A spokeswoman for the publisher said: “It’s early days but since it has launched we’ve had some great feedback on Belfastvibe.

“We were keen to develop a brand that reflects the vibrancy of Belfast life and speaks directly to the city’s millennials, so it’s heartening to have had such positive responses so far.”

Belfastvibe aims to cover a mixture of trending news, viral content feeds, ‘street life’ and general lifestyle topics, along with the latest celebrity and sports stories.

It will also use social media to boost its own stories and create additional user generated content.

Belfastvibe was created to appeal to some of the 130,000 20-34-year-olds living in the Greater Belfast area.

The launch extends JP’s footprint in Northern Ireland, where the company also publishes regional daily the Belfast News Letter and a number of weekly titles.

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