The first issue of a daily’s new edition serving a town on its patch has hit the streets.

The inaugural Droitwich News hit the streets yesterday, following the announcement of its creation by the Newsquest-owned Worcester News last week.

The new title has promised eught pages of news, sport and information specific to Droitwich each day, along with a “special emphasis” on user generated copy and pictures.

The first edition, pictured below, features a picture of Town Crier Edgar Harwood announcing its arrival on the town’s High Street.

Any accompanying editorial reads: “The new paper builds on the current success of the Worcester News in the town and surrounding areas.

“There is already a substantial readership in the town, but the News is aimed at providing a better local service with eight pages of the newspaper dedicated to Droitwich content each day.

“In sport there will be a concentration on the local teams while still bringing people news of major sports events further afield, like Worcester Warriors (rugby team) and (Worcestershire) county cricket team.”

A new reporter is being recruited to help with the edition, while some staff roles have also been changed at owner Newsquest’s centres in Stourbridge and Worcester in support of the venture.

The publication of its sister weekly the Droitwich Spa Advertiser its unaffected by the move, and its website remains the company’s main online portal for news about the town.

“Improved online coverage” of the town is among the other pledges made by the News to coincide with the launch.

The launch coincides with the town’s annual Salt Festival which attracts over 10,000 visitors each year.

The editorial continues: “In news the paper will report on the events taking place in the area on dedicated Droitwich pages, but will still have news from the rest of Worcestershire.

“The News will also be trying to reflect local opinion and feedback in local columns and with local what’s on coverage.”