The editor of a regional daily has declared “we are not dead yet” after a top to bottom redesign of its print edition.
Now it has undergone a spring clean with a new masthead, headline font and daily and weekend supplements.
The new design, which hit the streets for the first time on Thursday, was conceived by Neil along with design editor Ian Bond, whom hel described as an “immense talent.”
Said Neil: “We have felt for some time that the paper was looking tired and needed refreshing. Recent research said the readers thought we were truthful, well-known, local, unbiased and still relevant.
“This being no-nonsense Hull, they also told us we needed to listen more, be even more of a ‘voice of the people’, and that the paper ‘looked a bit tired’.
“That was the catalyst for the change and Thursday saw the launch of a new design that hopefully looks more modern and fresh. Something a little more befitting of a UK City of Culture.
“We treat content as king and print and digital with equal importance. Both audiences are fighting a good fight and together we now have a bigger audience than we did 10 years ago. We are not dead yet.”
The redesign, which includes the launch of a new daily TV and entertainment guide called The View, was promoted on radio and billboards on the side of buses.
In a message to readers, pledging to continue campaigning on their behalf, Neil added: “We are one way of keeping people honest. It certainly keeps us honest.
“We are not perfect and will make mistakes (hopefully not too many!).
“However, we will always try to do our best. We love doing what we do for our readers and – with your continuing support – we will keep doing it for many years to come.”