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Daily tops off 'demise' of Page Three with mock-up

A Scottish daily departed from its usual style to mark the supposed passing of a British tabloid institution with its “satirical” take on The Sun’s page three.

The Scotsman’s own page three yesterday featured a mock-up of its national counterpart, complete with a topless picture of model Linda Lusardi.

The story accompanying the photo mimicked the writing style employed by The Sun, complete with the intro “Bra-llelujah!”

It was reported earlier this week that The Sun had taken the decision to stop printing photos of topless models on page three.

However the newspaper itself had not commented on the reports Рand today the topless models were back.

The speculation was sparked by a report in The Sun’s sister paper The Times suggesting that the tabloid was “quietly dropping” the feature.

The Scotsman's mock page three, which featured in yesterday's edition

The Scotsman’s mock page three, which featured in yesterday’s edition

 

Commenting on The Scotsman’s piece prior to The Sun’s apparent change of heart, editor Ian Stewart told HTFP: “It was satire and poking a bit of fun.

“It was a different way to do the story that we wanted to raise a wry smile and perhaps a bit of thought.

“Our tongues were firmly in our cheeks.

“It seems by and large to have been taken in the spirit it was intended.”

11 comments

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  • January 22, 2015 at 8:49 am
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    Look a bit silly this morning! Modern media mania for snatching at any story without much thought exposed by Sun having last laugh. BBC, Sky, etc etc sucked into giving Sun excessive publicity.

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  • January 22, 2015 at 8:50 am
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    Whoops … see everybody fell for The Sun’s little ruse. Boobs back on today’s Page 3.

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  • January 22, 2015 at 9:29 am
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    It’s the old story about a story about a story routine.

    The media today, across all platforms (never thought I would actually say that without irony!) never blows the froth off this kind of stuff to see it is nearly always just chatter by the usual suspects about an unconfirmed rumour about something not very important.

    But a quick trawl through what everybody else is saying about it, check Twitter, dial up Wikipedia and bingo (in this case Sun Bingo). you have got a page lead.

    Sure beats real reporting.

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  • January 22, 2015 at 12:50 pm
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    Humac. Until JP ruined the paper and the company by paying way too much for it. Been carrying the debt ever since.
    Does anyone in media world have the power of independent thought any more. The public saw this as a scam, why not journos?
    Sun 1 Rest of Media 0

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  • January 22, 2015 at 1:07 pm
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    You’d have thought The Scotland would have gone for the (still lovely) Kirsten Imrie…

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  • January 22, 2015 at 1:07 pm
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    I meant ‘The Scotsman’. Damn autocorrect

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  • January 24, 2015 at 1:48 pm
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    Does tend to show what a bunch of numpties we have at the top of the media industry. The paper they love to hate is smarter than them! I loathe the Sun, but credit where due.

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