A city daily can no longer report on everything happening on its patch, its parent company has admitted.
As previously reported on HTFP, a total of 25 jobs are under threat in Birmingham and Coventry as a result of the proposals.
It will leave 46 editorial staff in Birmingham and 22 in Coventry.
A memo sent to staff at the two centres features a question and answer section, with responses to queries such as “How can we possibly get more from fewer staff?” and “Fewer content people puts paper at risk, how can we cover the whole of Birmingham as fully as we do now?”
The memo, which has been seen by HTFP, reads: “The days are long gone when we could afford to be a paper of record and dutifully report everything that happened on our patch.
“With our digital content approach, we are increasingly understanding what content works for more people across the city.
“We are very confident that we will be producing both the right kind of content for our audiences as well as enough content for our print products.”
The memo also outlines an increased need to work weekend shifts among remaining staff, while individual targets will be set for journalists in terms of attracting readers online.
It reads: “Targets are important to help everyone understand how their work contributes to our ambition of growing our online audiences.
“Targets will take into account the subjects and geography you cover, your historic performance, and the growth we need across the board, so will differ according to the area you cover and the levels of audience that follow ie. football compared to politics.
“The focus will be on achieving growth in all areas…..everyone will be expected – and helped – to grow their audiences, albeit from different starting points.”
The new job descriptions for some of the individual roles also make it clear that journalists’ performance will be measured in terms of how their stories perform online.
“Your performance will be assessed regularly, taking into account audience traffic to your stories and therefore encompassing page views, unique users, local audience and other metrics. You will be expected to grow your page views and uniques in line with the growth we require as a business,” they state.
Three Coventry MPs have demanded a meeting with Coventry Telegraph editor Keith Perry over the plans, while Birmingham Post editor Stacey Barnfield announced his departure from the role just 24 hours after the plans were first revealed.
It is not believed that Stacey’s role among those under threat.