A weekly newspaper in North Yorkshire has unveiled a new look after readers told it they wanted longer, more in-depth stories and a “traditional masthead.”
The Harrogate Advertiser went tabloid in 2012 but has now carried out a further redesign following reader feedback.
Readers said they wanted clearer signposting around the paper, more in-depth features and backgrounders, and a “traditional masthead” that have equal prominence to the words ‘Harrogate’ and ‘Advertiser.’
Editor Jean Macquarrie said she believed the changes, unveiled in yesterday’s edition, had led to a “much improved newspaper.”
Wrote Jean: “We’ve been listening to our readers ever since the Harrogate Advertiser series of newspapers changed to a tabloid format.
“From those discussions, we’ve made some more changes to the newspaper in line with your feedback.
“From our focus groups with readers, and non readers, we were told very firmly that people wanted articles ‘to get their teeth into’.
“Our new Behind the Headlines feature on fracking and how it might affect us is a good example of the type of article readers have requested.”
Jean said that a key element in the reader feedback was the issue of navigation.
“When we first changed the ‘Advertiser to a compact shape, readers said it was difficult to find their way around the newspaper.
“So we have been improving the indexing since then, and now there’s a very clear contents panel on page 2, and indexing for the different sections throughout the newspaper.
“We believe we are offering a much improved newspaper giving a weekly round-up of Harrogate district life.”
The Advertiser is published by the Ackrill Media Group, which is part of Johnston Press.