All but one of Trinity Mirror’s daily and Sunday titles showed declining sales during December according to latest ABC figures released today.
Monthly figures for the group’s major titles saw circulation down on 13 out of 14 titles with Wales on Sunday showing the steepest drop – 7.6pc down on November.
The only title to increase sales was the Teesside Evening Gazette, up 0.5pc on the previous month.
Sales for all 14 titles were down on the average for the period January to June 2013, the last full set of ABCs.
The full figures were as follows:
| Title | Dec-13 | Jan-Jun ABCs | % Change |
| Birmingham Mail | 38,491 | 40,280 | -4.44 |
| Coventry Telegraph | 25,443 | 27,712 | -8.19 |
| Huddersfield Daily Examiner | 16,848 | 17,704 | -4.84 |
| Liverpool Echo | 70,133 | 74,984 | -6.47 |
| Manchester Evening News | 69,347 | 73,622 | -5.81 |
| Newcastle Chronicle | 39,463 | 43,308 | -8.88 |
| North Wales Daily Post | 27,126 | 28,331 | -4.25 |
| South Wales Echo | 24,261 | 27,700 | -12.42 |
| Sunday Mercury | 28,538 | 31,982 | -10.77 |
| Sunday Sun | 34,103 | 37,588 | -9.27 |
| Teesside Evening Gazette | 30,222 | 33,013 | -8.45 |
| The Journal | 18,355 | 20,875 | -12.07 |
| Wales on Sunday | 19,131 | 23,416 | -18.30 |
| Western Mail | 22,854 | 23,723 | -3.66 |
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Ncl Chronicle under 40k – man the lifeboats!
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In view of the circulation figures, are we not training too many young people as journalists?
For one thing, they cannot easily get jobs abroad unlike many other professions.
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Regional circulation figures always drop in December. I’d be more concerned if they were down in January from December!
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Why does Trinity Mirror insist on voluntarily publishing bad news virtually every month when it only needs to reveal its circulation figures half-yearly in common with the rest of the industry? Surely this is self-defeating!
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