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Trinity Mirror dailies show December sales drop

All but one of Trinity Mirror’s daily and Sunday titles showed declining sales during December according to latest ABC figures released today.

Monthly figures for the group’s major titles saw circulation down on 13 out of 14 titles with Wales on Sunday showing the steepest drop – 7.6pc down on November.

The only title to increase sales was the Teesside Evening Gazette, up 0.5pc on the previous month.

Sales for all 14 titles were down on the average for the period January to June 2013, the last full set of ABCs.

The full figures were as follows:

Title Dec-13 Jan-Jun ABCs % Change
Birmingham Mail    38,491 40,280 -4.44
Coventry Telegraph   25,443 27,712 -8.19
Huddersfield Daily Examiner   16,848 17,704 -4.84
Liverpool Echo     70,133 74,984 -6.47
Manchester Evening News     69,347 73,622 -5.81
Newcastle Chronicle  39,463 43,308 -8.88
North Wales Daily Post   27,126 28,331 -4.25
South Wales Echo    24,261 27,700 -12.42
Sunday Mercury   28,538 31,982 -10.77
Sunday Sun    34,103 37,588 -9.27
Teesside Evening Gazette    30,222 33,013 -8.45
The Journal     18,355 20,875 -12.07
Wales on Sunday  19,131 23,416 -18.30
Western Mail  22,854 23,723 -3.66




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  • January 17, 2014 at 1:45 pm

    In view of the circulation figures, are we not training too many young people as journalists?
    For one thing, they cannot easily get jobs abroad unlike many other professions.

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  • January 17, 2014 at 4:34 pm

    Regional circulation figures always drop in December. I’d be more concerned if they were down in January from December!

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  • January 20, 2014 at 11:29 am

    Why does Trinity Mirror insist on voluntarily publishing bad news virtually every month when it only needs to reveal its circulation figures half-yearly in common with the rest of the industry? Surely this is self-defeating!

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