A regional newspaper is blazing an innovative trail with the advent of its new tablet-friendly edition.

Bristol Post readers can now view the paper in a so-called ‘flip version’ specially designed for iPads, as well as the more traditional page-turning PDF version.

Post editor Mike Norton staged a public demonstration of its new digital edition which it claims is a UK first.

He described the move as one of the most exciting developments in the Post’s 82-year history.

Said Mike: “Since 1932, the Post has been part of the fabric of the city. It is the frontline historian of Bristol, writing the first draft of the city’s story.

“In an ever-changing media world, the Post has never been afraid to adapt in order to survive. We know our readers’ habits are changing. They don’t always have time to stop and shop for a paper.

“They want to read our content when it suits them. That’s why we needed to create a convenient and innovative version of the paper. We’ve worked very hard on it and we are really proud of it.”

“The dual approach of the app is unique in newspapers – and gives readers the chance to enjoy the Post in an enhanced digital format or as a page-turner like the print edition. We are sure that, in a modern city like Bristol, this new edition will win us new readers.”

This latest release sees a variety of subscription packages for readers to choose from. Options range from a complete digital subscription to a variety of digital and home delivery options enabling readers to choose how they consume their news.

Users are able to receive the latest local news at any time with the swipe of a page. It also updates automatically so users need not miss a thing. The new digital version, available on both IOS and Android, is available to download from the app stores now.

Post managing director Sarah Pullen added: “In a world where people are hungry for content at their fingertips, the new Bristol Post digital edition helps users to keep up to speed with news, sport and what’s on in Bristol.”