A weekly newspaper put together a unique front page featuring women who took part in the #nomakeupselfie Facebook campaign.
North Devon Gazette reporter Sarah Howells said she was “inspired” by the number of selfies appearing on her FB newsfeed and came up with the idea of collating them for a story.
After Sarah contacted each of the women individually for permission to use the photographs, editor Andy Keeble laid them out in a photo-montage.
The result was a unique, headline-less front page which turned onto a page three story giving some of the human stories behind the pictures.
Said Sarah: “We took the decision to let the photos speak for themselves, and unusually did not opt for a headline.”
The stories behind the pictures ranged from those posting in memory of a loved one, to women who had been through cancer themselves.
To compliment their print coverage, the Gazette also featured an online gallery with each individual photograph and the owner’s reasons behind posting the selfie.
The campaign, which has featured widely in the national media, has seen more than £8m raised for Cancer Research UK in just six days.