A weekly dedicated its front page to letting people know it’s still in print after a rival title ceased publication on Wednesday.
Thursday’s Reading Chronicle splashed on the headline ‘We’ve got the town covered’ accompanied by an aerial photo of Reading town centre and the subheading ‘In print and online’.
Its publication came the day after the Reading Post’s last print edition hit the newsstands, to be replaced by a digital-only operation based around its companion website www.getreading.co.uk.
Chronicle editor Lesley Potter explained the idea behind the front page, pictured below.
She said: “We just wanted everybody in Reading to know that we’re still in print because I think it’s fair to say that people in Reading either bought the Post or the Chronicle, so people who bought the Post might not be aware of us.
“We just wanted to let them know we’re here.”
An editorial to that effect was run inside the paper along with a vox pop of readers asking them about the importance of printed newspapers, as well as interviews with local MPs and the Lord Lieutenant of Berkshire on the same subject.
Lesley added: “They’ve said lots of lovely complimentary things about the newspaper and how most people still value the fact they can still buy a newspaper and sit down with a cup of tea to read it.”
Councillor Tony Jones, Mayor of Reading, told the Chronicle: “I think it’s hugely important to have a printed newspaper in Reading.
“People of all ages look forward to it and there’s something about being able to pick up and hold the newspaper instead of doing it all through your tablet or computer.
“The Chronicle has become a tradition.”
The closure of the daily-turned-weekly Post, along with its sister title GetReading and five other newspapers across the south of England with the expected loss of 50 jobs, was announced by regional publisher Trinity Mirror last month.
At the time, Lesley described the news as a “sad day for the people of Reading”, but also insisted the Chronicle was “not going anywhere”.