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Plaudits for daily over jobless soccer boss ad

A regional daily’s tongue-in-cheek reference to a sacked football manager who previously clashed with journalists has won plaudits from the industry.

Billy Davies was sacked as manager of Nottingham Forest on Monday, 48 hours after a 5-0 thrashing by East Midlands rivals Derby County.

The Nottingham Post responded by inserting Davies’s picture into a front blurb advertising its weekly jobs supplement.

It featured a picture of the jobless manager on the phone alongside the words: “Looking for a job? Hundreds of vacancies up for grabs: see our jobs fair special inside.”

The Post clashed with Davies earlier this year when the then Forest manager confronted a press photographer following a match against Millwall.

Dan Westwell, who supplies match day pictures to the Post, was accused of “unprofessional conduct” by the club – an allegation which both he and Post editor Mike Sassi said was “completely unsubstantiated.”

Northern Echo editor Peter Barron commented on his blog: “The Evening Post could have taken the high ground and risen above the provocation – but I’m really pleased it didn’t.”

Peter said the front page blurb “not only delivers a spot of revenge but it is a creative way of promoting the job ads and selling more papers.”

Former Northern Echo editor turned editorial consultant Peter Sands described the blurb as a “work of topical genius” in a tweet, and suspected the hand of Mike Sassi.

However Mike later revealed in a tweet that it was in fact the brainchild of Post features editor Claire Catlow. Mike declined an invitation to comment further.

Photographer Dan Westwell is confronted by the then Forest boss Billy Davies earlier this year


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  • March 28, 2014 at 1:25 pm

    I’m sorry to be pedantic but the Burton Mail did exactly this two years ago after Paul Peschisolido left so enough of the back-slapping for an unoriginal idea.

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  • April 8, 2014 at 10:09 pm

    Just another demonstration of how mean spirited and partial the media can be. If they are queuing up to take credit for this unpleasant piece of work I would encourage them to take a good long look at themselves.

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  • April 10, 2014 at 1:44 pm

    If you had to deal with the deeply objectionable and hostile Billy Davies every day like the long-suffering sports reporters in Nottingham I am confident Malcolm Star you would see the spoof job advert was not ‘unpleasant’ and the very least the man deserved.

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