A regional daily’s tongue-in-cheek reference to a sacked football manager who previously clashed with journalists has won plaudits from the industry.
Billy Davies was sacked as manager of Nottingham Forest on Monday, 48 hours after a 5-0 thrashing by East Midlands rivals Derby County.
The Nottingham Post responded by inserting Davies’s picture into a front blurb advertising its weekly jobs supplement.
It featured a picture of the jobless manager on the phone alongside the words: “Looking for a job? Hundreds of vacancies up for grabs: see our jobs fair special inside.”
The Post clashed with Davies earlier this year when the then Forest manager confronted a press photographer following a match against Millwall.
Dan Westwell, who supplies match day pictures to the Post, was accused of “unprofessional conduct” by the club – an allegation which both he and Post editor Mike Sassi said was “completely unsubstantiated.”
Peter said the front page blurb “not only delivers a spot of revenge but it is a creative way of promoting the job ads and selling more papers.”
Former Northern Echo editor turned editorial consultant Peter Sands described the blurb as a “work of topical genius” in a tweet, and suspected the hand of Mike Sassi.
However Mike later revealed in a tweet that it was in fact the brainchild of Post features editor Claire Catlow. Mike declined an invitation to comment further.