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Online readership soars for regional publisher

A regional publisher has seen its online readership grow by a record amount during the last 12 months.

Local World’s average daily browsers has grown by a record 85pc year-on-year to a new high of 948,030 from 512,547 in 2013.

The company’s growth also includes a 70pc year-on-year increase in monthly unique users from from 9.5 million in February 2013 to 16.14 million in February 2014.

Local World, which has more than 100 titles, also saw its daily unique browsers rise by 67.3pc year-on-year to 622,201 in 2013 as revealed by the ABC multi-platform results.

The group’s average daily unique browsers growth is shown in the graph


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  • March 7, 2014 at 7:24 pm

    Superb. Revenue has soared too as a result (obviously); decent pay rises will keep existing staff – directly responsible for this unalloyed success story – happy; and more experienced journalists (reporters and subs) will be taken on to accelerate the profitable progress made so far. Everyone’s a winner! And some say HTFP is a tale of woe these days. Shame on you!

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