The launch of a new newspaper failed to live up to its ‘star billing’ after ending up without a single picture of its celebrity guest.
Cheltenham Standard editor Eric Barton invited former Bond girl Fiona Fullerton to the newly-launched title’s opening bash.
Fiona is remembered as KGB spy Pola Ivanova enjoying the giant jacuzzi bubbles with James Bond actor Roger Moore in the 1985 film A View to a Kill.
However the bubbles at the paper’s launch party in a chic Cheltenham cocktail lounge fell flat after the the photographer hired to take publicity shots failed to realise who she was.
Former BBC man Eric said: “Unbelievably my young snapper (just out of journo college) didn’t snap her as she didn’t know who she was!!!”
Instead, the only picture put out from the launch featured the Mayor of Cheltenham and his wife alongside Standard publisher Paul Bates.
More than 150 hand-picked VIPs, including Cheltenham MP Martin Horwood, turned out to welcome the new 10,000 distribution publication which hit the streets last month.
The paper, published by Cotswold Style, will see 4,000 copies delivered directly to households in the town and 6,000 available for free pick-up from retailers and supermarkets.
Paul, a former Archant regional managing director, said: “This was an ideal occasion for us to thank our advertisers and staff for their commitment to the newspaper.
“We also wanted to publicly launch the newspaper in a fun-fuelled environment”.