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New league leaders for regional publisher’s online traffic

Trinity Mirror’s regional websites have a new ‘league leader’  for online traffic.

The ABC multi-platform figures for July show the UK’s number one  regional newspaper publishers’ websites have again shown a healthy boost to their traffic over the past month.

The Liverpool Echo has posted a near 50 per cent increase in online audience growth, latest figures reveal.

The Echo, which along with the Newcastle Chronicle are the big monthly winners, has pushed the Manchester Evening News into second spot.

And the Chronicle, with a 38.98pc jump in daily unique users has leapfrogged the Birmingham Mail into third place in the table.

The new month-on-month stats put the Chronicle just a few daily unique users short of their next target – Wales Online

The Coventry Telegraph is still on upward path with a marginal increase this month – compared with whopping 303 per cent in June.

Trinity Mirror is in the process of rolling out a digital-first strategy across its regional newsrooms with Birmingham and Coventry next to bring in the ‘Newsroom 3.1′ blueprint at the end of next month.

The full figures are as follows:

Title Ave Dly UUs July
M-on-M change
Liverpool Echo
357,364 45.24
Manchester Evening News 339,124 3.41
Wales Online 161,982 0.08
Newcastle Chronicle 161,835 38.98
Birmingham Mail 132,979 7.01
Coventry Telegraph 95,505 3.76
Teesside Evening Gazette 65,492 24.88
Hudderfield Daily Examiner 53,124
Daily Post 39,657


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