Regional publisher Local World has announced that it is planning to take one of its flagship dailies to seven-day-a-week publication.
A new Sunday edition of the Western Morning News is to be launched in early-to-mid summer, the company has confirmed.
The move is expected to create a number of new jobs in both editorial and advertising at the paper’s headquarters in Plymouth.
WMN editor Bill Martin, pictured, said: “This is an incredibly exciting project born out of listening to what our readers and non-readers tell us they want – as well as the transformation of our newsrooms into 24/7 publishing operations.
“The WMN on Sunday will build on established Western Morning News values and issues, and give our journalists the chance to tell West country stories differently – backed by quality design and pictures.
“It is a real privilege to be involved in a project that combines innovation, top quality design and investment in top quality journalism. The project is testament to Local World’s commitment to quality journalism and the regional press.”
Devon & Cornwall Media managing director Mark Sainsbury added: “Our research and reader feedback has told us a Sunday Western Morning News could be a wonderful addition to our newspaper portfolio.
“This launch has created a real buzz in the newsroom and shows Local World is willing to invest in a new print product.”
The Western Morning News has a current average daily circulation of 26,699.
Local World has also hinted that other frequency changes could be on the way at its West Country titles.
In an interview with HTFP earlier this month, chief executive David Montgomery said the company was looking at increasing the frequency of the Exeter Express & Echo, which went from daily to weekly publication in 2011.
Mr Montgomery said the decision to take the paper weekly, made under predecessor company Northcliffe Media, came too early and has left “a gap in people’s lives” in the city.
The company is now researching the potential for increasing the paper’s frequency to twice or even three-times a week.