A television advert highlighting the role of local weekly newspapers as “the focal point of community life” is to be shown on ITV today.
The 30-second ad, entitled ‘Local Weekly Newspapers – With You All the Way’ has been put together by a group of independent titles led by Tindle Newspapers.
It will be shown on ITVs Central, West Country, Granada, Border, Yorkshire, Wales and West, Meridian, and Carlton regions with a 90-second extended version featured on weekly newspaper websites across the UK.
The TV campaign is organised by the Weekly Independent Newspaper Association (WINA) which represents small independent local publishers and is also backed by the Newspaper Society.
The animated ads feature a character called Ray showing his life story as covered by his local newspaper.
Starting with his birth announcement, it also features his appearance in a nativity play, and his purchase of a business that was advertised in the paper.
The 90-second version of the ad can be seen in full below.
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Excellent ad. Well done. Now the industry must keep it up!
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I like it and think it will be well received by the target audience. A stronger call-to-action would make it better but, overall, very good.
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I like it and presume it was made in the UK! Do we know who produced it? The lack of call to action seems remiss, but it still gets the message across.
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Quirky and useless. What does the viewer gain out of watching this?
Is it going to save he or she money?
It’s more like some charity appeal than a business proposition to show you what your local newspaper can offer.
And why use cartoon characters? I know they are much cheaper, but you can’t beat real people to get the message across.
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