An independent weekly newspaper launched six years ago has unveiled a new tablet and mobile app.
Readers of the Cleethorpes Chronicle will now be able to download copies of the paper to their mobile phone or iPad each Thursday for £1.99 per month.
The new app represents the paper’s first foray into digital publishing, having resisted the idea of putting content on a website for free.
Said Nigel: “Since we began publishing the paper more than six-and-a-half years ago people have asked us about going online.
“But we’ve always resisted giving content away free on the web when it costs us money to produce it.
“We don’t believe traditional regional newspaper sites have worked. They have not achieved projected revenue streams and have also had a dramatic downward impact on newspaper sales.
“The app enables readers across the globe to keep up-to-date with their Cleethorpes news every week at minimal cost,” he added.
Managing director and joint owner Mark Webb said the app launch was an investment in the future. “We believe this to be the first app of its kind in the UK for an independent newspaper,” he said.
“It opens up new opportunities for businesses and organisations advertising with the Cleethorpes Chronicle.”
Subscribers can choose to pay either £1.99 per month, £10.99 over six months or £20.99 annually to download the paper.
The Chronicle has also revamped its website www.cleethorpeschronicle.co.uk with more inter-active features – but it still does not contain news.