A former newspaper advertising boss hailed as one of the ‘giants’ of the regional press industry in the 70s and 80s has died aged 82.
David Teague was headhunted from The Times to become advertisement director of the Nottingham Evening Post in 1973 when it was still owned by T. Bailey Forman Ltd.
He later went on to become marketing director for the company with responsibility for newspaper sales, and in that role formed a ten-year partnership with the then Post editor Barrie Williams.
Barrie, who went on edit the Western Morning News, hailed David as “one of the giants of the regional newspaper industry’s halcyon days in the 1970s and 1980s.”
Paying tribute to his former colleague, Barrie credited David with having pioneered the development of classified advertising in the Post which went on to transform the regional press.
“From just a handful of ‘small ads’ when he took over, by the 1980s the Post was publishing more than a million a year. He also introduced advertisement-led colour sections and inserts – a ground breaking development in the UK – years before the national newspapers,” he told HTFP.
“Under Christopher Pole-Carew’s stewardship the Nottingham Evening Post was always one step ahead of the rest of the UK newspaper industry in new technology and with David Teague leading simultaneous innovations in advertising and marketing the paper became a world leader with a huge international reputation.”
David went on to become a leading light in the International Newspaper Promotions Association – a worldwide organisation dedicated to sharing ideas, experience and expertise.
Added Barrie: “Teaguey, as we always called him, was a genuine one-off. They broke the mould when they made him and he went on breaking moulds himself – invariably for the better – throughout a long and distinguished life.
“He was a consummate professional, totally dedicated to the newspaper industry to which he contributed enormously, locally in Nottinghamshire, nationally in the UK and internationally through his extraordinary world-wide reputation.
“Those who worked for David will remember a very hard task master but one for whom they had great respect, admiration and affection. Those who worked with him will remember a marvellously supportive colleague always ready to listen, to advise and to enthuse.
“Me? I will remember one of the best friends I ever had and I will really miss him.”
Educated at Archbishop Tenisons Grammar School in London, David served in the RAF before moving to Zambia where he worked in the motor trade.
Returning to England he joined Thomson Regional Newspapers as a trainee manager and went on to work in sales roles for a host of regional titles including the Lancashire Evening Telegraph, Sheffield Morning Telegraph, Belfast Telegraph, The Scotsman and the Western Mail.
David died at his home in Radcliffe-on-Trent, Nottinghamshire last weekend after a battle with cancer during which he had declined chemotherapy treatment.
He leaves his wife Raye, who was the Evening Post’s education correspondent, daughters Lyndsay, Allie, Jo and Kate and seven grandchildren.