A city-wide web portal has marked its best-ever month for traffic after tipping 1m unique users in July.
London24.com, the digital-only London-centric brand created by regional publisher Archant London, saw its July audience grow 60pc compared to the same month in 2013.
The site was conceived as a news and information portal for Londoners, using content from the 14 local newspapers that Archant publishes in London, including the Ham & High, Hackney Gazette and Brent & Kilburn Times.
Digital director Paul Hood said: “They say the first million is the hardest. I’m very proud that London24 has become the first London-centric local new smedia brand to break the 1m monthly UV mark. Digital publishing grows more challenging and competitive by the day but this result proves our strategy is working.
“I’d like to say a big thank you to the incredibly talented, open-minded and creative team for their outstanding efforts in helping reach this important milestone.
“A London-centric audience at scale makes for an attracting advertising proposition, so I’m optimistic and excited about the next stage of our journey.”
Sign up for our free daily email bulletin
Follow HTFP on Twitter
Got a story? Email the Editor at
I would dispute a few things in this report.
First of all, unique users is not the same as traffic.
Most news sites have seen significant growth in audience in the past year because of the explosion of smartphone and tablet usage. Fifty per cent isn’t that big a deal.
London24 isn’t the “first London-centric local news media brand” to break 1m unique users. I can think of at least one other brand that has done it before.
“A London-centric audience at scale makes …” – how much of the London24 audience is actually London-based? How many are tuning in from all over the word for its football gossip, weird news stories and so on? If it’s only, say, a quarter or a third of the actual audience who are Londoners then perhaps the site isn’t such an “attracting advertising proposition” after all.
Report this comment