Trinity Mirror has launched a new content-sharing platform to enable stories and photos to be shared across its newspaper titles.
The company has created TMwire as a platform to allow all its newspapers to put editorial content on an internal wire service on a real-time basis, so editors can pick useful stories and photos.
The move is part of Trinity Mirror’s drive towards more content sharing across its titles, which earlier this year saw 92 regional jobs axed and 52 new ones created – half of which were on its national papers.
Following the launch of TMwire, more than 500 images were shared in the first four days, with every region submitting material.
Neil Benson, editorial director regionals, said: “We’re still in the early stages but eventually Trinity Mirror Wire will enable us to share content seamlessly and speedily across all of our newsrooms.
“The volume of content available each day will grow massively and that’s a really exciting prospect.”
In the first week of operation, the news wire allowed last Thursday’s Daily Record page three story about Sir Alex Ferguson taking his extended family on a cruise around Scotland to be simultaneously published in that day’s Manchester Evening News, as a page four lead, while it was also carried as a short in Thursday’s Daily Mirror.
And last Wednesday, the Daily Record’s story on pages four and five about a gambler causing chaos in a betting shop was published on page seven of the Liverpool Echo.