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Scottish daily sees print and online readership boost

A Scottish daily has seen large increase in its print and online readership, according to the latest figures from the National Readership Survey.

The Courier in Dundee has seen its monthly online audience jump from 106,000 in March to 167,000 in June and its print readers have also increased, which follows a previous strong performance in the last report.

Figures from the NRS show that The Courier’s estimated print readership soared from 268,000 for the period April 2012 to March 2013 to 281,000 for the year to June.

The NRS released the figures yesterday for combined Print and Digital Data for national newspapers and a handful of regional titles, for the period July 2012 to June 2013, with the digital figures relating to June.

Other titles also saw an increase in their reach, with The Herald and Sunday Herald’s combined monthly print and online readership for both titles increasing from 905,000 when the last figures were reported, to 931,000

These included an increase in The Herald’s estimated print readership from 433,000 to 436,000, although the combined print figures for the two titles fell from 509,000 to 502,000.

At The Scotsman and sister title Scotland on Sunday, the combined print and digital reach for both remained around 1.2m but combined digital users fell from 704,000 to 687,000.

The Yorkshire Post saw its estimated monthly print readership fall from 554,000 to 551,000 but its combined print and digital readership was up from 717,000 to 740,000.

And the Glasgow Evening Times’ figures showed its print and online reach was down slightly from 477,000 to 476,000 and its print readership decreased from 356,000 at the last figures to 336,000.

The NRS’ figures are different from the ABC sales figures and are estimated from surveys with individuals. It is not possible to compare the figures with ones released a year ago because the organisation has changed how it calculates the online figures.

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  • August 30, 2013 at 9:40 am

    Some good news! However, instead of just paying out inflated bonuses for this ‘success’ to the top brass, will each of the newspapers reinvest any extra income into their businesses?

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