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Sales fall for Trinity Mirror regional dailies

Circulation fell for all but two of Trinity Mirror’s dailies last month according to latest figures.

Monthly ABC figures for the group’s major titles show that only the Manchester Evening News and Newcastle Evening Chronicle among daily papers put on sales during September compared to the previous month.

The figures also showed that, when compared to the average monthly circulation between the period January to June as recorded in the last full set of ABC figures, all but one of the group’s daily and Sunday titles have lost sales.

The exception is Newcastle’s Sunday Sun, whose sales were up 1.6pc between August and September and up 4.76pc on the Janunary – June average.

Among the biggest fallers was Wales on Sunday, which although up 7.6pc on its August figure is down 13.13pc on the first six months of the year.

The South Wales Echo is down 8.58pc from the period January to June, the Coventry Telegraph down 7.16pc, the Teesside Evening Gazette down 6.94pc and The Journal, Newcastle, down 6.89pc.

The full figures can be seen below.

Title Sep-13 Jan- Jun ABCs % Change
Birmingham Mail    39,324 40,280 -2.37
Coventry Telegraph   25,727 27,712 -7.16
Huddersfield Daily Examiner   16,844 17,704 -4.86
Liverpool Echo     71,691 74,984 -4.39
Manchester Evening News     71,348 73,622 -3.09
Newcastle Evening Chronicle  41,431 43,308 -4.33
North Wales Daily Post   27,423 28,331 -3.20
South Wales Echo    25,322 27,700 -8.58
Sunday Mercury   31,639 31,982 -1.07
Sunday Sun    39,379 37,588 4.76
Teesside Evening Gazette    30,721 33,013 -6.94
The Journal     19,436 20,875 -6.89
Wales on Sunday  20,341 23,416 -13.13
Western Mail  22,228 23,723 -6.30


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  • October 11, 2013 at 1:41 pm

    So where are the year-on-year figures? These are the only valid stats because of seasonal trends

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  • October 14, 2013 at 7:10 pm

    When are the ABC figures for the country’s regional weeklies published? There’ll be some interesting ones to look for on there from certain newspaper publishers

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