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Reporter’s taste-test inspires eye-catching bill

The eye-catching bill from the Denbighshire Free Press

It’s the kind of headline most papers could only dream of producing.

But the Denbighshire Free Press struck gold with its eye-catching bill,  which played on the name of one its reporters.

In the wake of the recent horsemeat scandal, Kirstie Dolphin undertook a burger test comparing horse, beef and others meats.

And the tongue-in-cheek news bill proved popular with readers, with numerous calls and e-mails flooding into the newsdesk praising the poster.

Editor Nic Outterside said the placard had been the brainchild of senior staff photographer Craig Colville, who trotted out the pun as others in the newsroom were scratching their heads over what to put on the bills.

“In all my years as an editor I don’t think I have ever come across such an inspired, wacky and eye-catching news bill,” he said.

“The posters hit the news stands at 7am and by noon we had received a string of calls and emails from punters praising and commenting on the bills.

“Hats off to Craig for his inspiration and Kirstie for her bravery.”

He said the paid-for tabloid weekly had decided to run a feature on page two in the wake of the ongoing horse meat scandal currently plaguing supermarkets.

During the blindfolded taste test, Kirstie had to taste horse steak, Aberdeen Angus beef rump steak and three other exotic meats and score them out of 10.

Zebra came bottom of the pile with just four out of 10, while the beef didn’t fare much better with just six.

Horse actually came in first with a solid nine out of 10.

Kirstie tucks into horsemeat for her taste test




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  • March 18, 2013 at 12:07 pm

    Clever but misleading. Think I would feel rather cheated as a reader had I picked a copy up, and my trust in future bills would have been affected.

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  • March 18, 2013 at 1:39 pm

    “Truth”, I think you’ve had a sense of humour failure. Ctrl+z, reboot!

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  • March 18, 2013 at 2:29 pm

    Anyone who bought the paper after genuinely thinks that a dolphin had actually EATEN a horse would need to curtail their drinking!
    Fun poster and certain to be the subject of much banter.

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