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Mixed sales fortune for Trinity Mirror dailies

Four of Trinity Mirror’s regional daily titles saw month-on-month increases in sales during October according to figures released today.

The Western Mail, Huddersfield Daily Examiner, Birmingham Mail and Coventry Telegraph all posted circulation rises during the month, the latest monthly ABC figures showed.

However all the group’s daily and Sunday titles are selling fewer than their average circulation over the first six months of the year.

Today’s figures show that while the Western Mail, for instance, increased its monthly sale by 3.5pc in October, it is still down 3.03pc on the average for the period January to June.

Wales on Sunday has suffered the biggest sales fall compared to the first half of the year, down 14.76pc, while the Birmingham Mail, down 1.37pc, is showing the smallest drop.

The full figures are as follows:

Title Oct-13 Jan-Jun ABCs Change
Birmingham Mail    39,729 40,280 -1.37
Coventry Telegraph   25,879 27,712 -6.61
Huddersfield Daily Examiner   17,042 17,704 -3.74
Liverpool Echo     71,621 74,984 -4.48
Manchester Evening News     70,265 73,622 -4.56
Newcastle Chronicle  39,728 43,308 -8.27
North Wales Daily Post   27,383 28,331 -3.35
South Wales Echo    25,313 27,700 -8.62
Sunday Mercury   29,618 31,982 -7.39
Sunday Sun    35,634 37,588 -5.20
Teesside Evening Gazette    30,632 33,013 -7.21
The Journal     18,922 20,875 -9.36
Wales on Sunday  19,959 23,416 -14.76
Western Mail  23,004 23,723 -3.03


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  • November 8, 2013 at 6:51 pm

    I remember when the Western Mail’s circulation was 95,000 per day. Tragic.

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