A local TV company which won licences to run four channels in the UK has announced it will set up its headquarters in Leeds.

Made Television was the successful bidder to run channels in Leeds, Bristol, Cardiff and Newcastle in the first phase of local TV licensing by Ofcom.

The company said its headquarters will be based at the Leeds Media & Broadcasting Centre on Savile Mount, where shared services for the four channels will be based, and more than 50 jobs will be created.

Made Television will also have local bases in the cities it covers, where news and entertainment content will be produced.

Jamie Conway, CEO of Made Television, said: “This is the dawn of an exciting new era in UK television broadcasting. Our new channels will act as a mirror to the local zeitgeist, broadcasting an eclectic array of new shows dedicated to the city.

“From an operational point of view, Leeds was always our number one choice for locating headquarters.”

Made Television worked with Leeds and Partners, a strategic organisation for inward investment, in finding the new headquarters.

Lurene Joseph, chief executive of Leeds and Partners, said: “Made Television’s decision to set up its headquarters in Leeds is a huge triumph and demonstrates real investor confidence in the city.

“As part of our engagement with the universities and colleges, we have been building a pipeline for the talent pool in the city, which Made Television will be helping to nurture through their commitment to apprenticeships.

“We look forward to our continued partnership with Made Television, and to developing and strengthening the city’s digital proposition in order to exploit the opportunities for economic growth presented by this sector.”

One of the reasons Leeds was picked for the headquarters was because of the large student population, so the company can tap into emerging new talent.

Made in Leeds will be led by station manager Isi Abebe and is expected to go live in early 2014.